Kids
All India Radio’s kids programme bags best award at Iran
NEW DELHI: Janiba, ame kama kariba’ (Think globally, act locally), an Oriya programme produced at All India Radio’s Sambalpur (Orissa) Unit, has bagged the top prize in the category of Children Programme in the 9th International Radio Festival of Iran.
The programme produced by AIR Sambalpur programme executive Padmalochan Das was awarded in a glittering function in the Isfahan city of Iran. Das received a Golden Statue and a cash prize of Euro 2000 for his awarded programme.
The programme disseminates the basic scientific information to children about the making of the solar system, the earth, and its environment in an entertaining way through musical rhymes. It enlightens the children about the factors leading to climatic changes and how to save it.
Two children (Kuni and Mani) are in conversation with their mother in a garden. The sun, the tree, the pond, the butterfly and the fumes have been personified to interact with the children and speak for them.
Das also got the first prize in the 8th International Radio Festival Islamic Republic of Iran Broadcasting in 2007 in the category “Other Structures” dealing with HIV/AIDS. An earlier programme by him was awarded Best Commonwealth Broadcasting Association Award in the Science Reporting and Programming earlier this year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
