Kids
Al Jazeera Children’s Channel signs MoU with Malaysia’s Multimedia Development Corporation
MUMBAI: Middle East broadcaster Al Jazeera Children‘s Channel (JCC) has signed a Memorandum of Understanding (MoU) with the Multimedia Development Corporation in Malaysia (MDeC), |
Al Jazeera Children‘s Channel vice chairman Dr. Sheikh Hamad bin Nasser al-Thani says, “I am pleased to see the attempts and efforts of the past months come to fruition. This extended collaboration demonstrates our mutual commitment to pursue common projects and develop business alliances to ensure high standard Television and Media productions”. The strategic partnership with JCC is expected to benefit the Malaysian content industry as it created opportunities for local players to take up content development work tailor-made to the requirements of JCC in the areas of animation, games, mobile and digital content. MDeC will work with JCC to create and promote awareness among the Organization of Islamic Conferences (OIC) member countries on policies and key issues affecting the development of the content industry. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
