Kids
Adness Entertainment signs in major licencees for ‘Crack & Bonky’
MUMBAI: Adness Entertainment has signed in with major licencees and media companies for popular kids and teen character based franchise Crack & Bonky.
Amongs the licencees are Scribe, a Mexico-based licencing company, which will release Crack & Bonky notebooks in April.
Adness has also secured Televisa as the new cellular content home for Crack & Bonky.
Televisa will distribute short animations and wall paper images through its popular website, esmas.com for cellular content downloading.
Televisa will also promote Crack & Bonky through its nationwide magazines as well as both its cable and terrestrial channels through specially produced animated vignettes.
Additionally, the Mexican national newspaper Reforma will debut the first Crack & Bonky comic strips in the first week of March. PIC has begun offering t-shirts, pajamas and underwear lines to retailers.
PTI has also prepared cellular phone charms and holders for Valentine‘s Day, and is developing summer and Olympic-themed charms.
Crack & Bonky follows the adventures of the duo, who are friends from another dimension called Limbo.
Crack learned how to travel through inter-dimensional doors to visit our world, but accidentally hit his head and now he doesn‘t remember how to get back home!
Bonky tries hitting Crack on the head in an effort to rid Crack of his amnesia, though he is unsure if this is working. Now they are stuck in our dimension and trying to learn from it.
They have many adventures in their humorously na?ve attempts to mimic human behaviour and to understand human emotions.
Only some people with a great sense of humour and a big heart can see Crack and Bonky, and witness their crazy and hilarious adventures.
Adness Entertainment, LLC CEO Yasuo Matsu said, “Crack & Bonky continues to conquer Latin America and has begun to gain traction in Europe.
Adness is successfully achieving significant licencing, retail and promotional opportunities throughout these regions, reflecting the tremendous consumer appeal of this growing franchise.”
MAE has also begun preparing for a June launch of its Crack & Bonky back-to-school items. MAE is now introducing new designs for pencil bags and Olympic-themed stamps for an April launch.
For the second quarter, the company will release alarm clocks with Crack and Bonky 3D light-up figures. DTM, the brand‘s plush licencee, is readying its plush line for an April launch.
Majtan has produced gel stickers for Valentine‘s Day. Concast is developing Crack & Bonky cellular games. Manny will release coin purses and poly-resin figures in April. Doobalo will begin merchandising socks in February.
“We are extremely pleased not only by the magnitude of the licencing deals we are able to achieve, but by the impressiveness of the licencees that are joining Crack & Bonky.
These major players recognise the burgeoning popularity of the brand, and its vast potential in the competitive retail marketplace,” said Adness Entertainment director of licencing operations in the US Takeshi Okajima.
Next categories to be closed for Crack & Bonky include sleepwear, candy mylar balloons, key chains, jeans, hats, party goods, snacks and cookies and expanded cellular deals within Europe.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
