Kids
Adness Ent acquires licensing rights of ‘Crack & Bonky’ Asia & North America
MUMBAI: Japanese kids-based entertainment company Adness Entertainment has acquired the North American and Asian licensing rights to the new off beat kids and teen brand Crack & Bonky. This was announced by Adness Entertainment, LLC CEO Yasua Matsuo.
Crack & Bonky hails from Mexico where the franchise is popular across all main licensing categories throughout Mexico and Latin America.
Crack & Bonky follows the adventures of the duo, who are friends from another dimension called Limbo. Crack learned how to travel through inter-dimensional doors to visit our world, but accidentally hit his head and now he doesn‘t remember how to get back home. Bonky tries hitting Crack on the head in an effort to rid Crack of his amnesia, though he is unsure if this is working. Now they are stuck in our dimension and trying to learn from it. They have many adventures in their humorously na?ve attempts to mimic human behavior and to understand human emotions. Only some people with a great sense of humor and a big heart can see Crack and Bonky and witness their crazy and hilarious adventures.
Matsuo said,”We are delighted to announce our company‘s licensing representation in North America and Asia of the new and highly irreverent character-driven kids franchise Crack & Bonky. This innovative and outrageous entertainment property is already gaining attention across Latin American markets, and we are excited to join in handling the important area of merchandise licensing for this growing franchise.”
Included among the Latin American-based licensees roster are Chicabum, for Cellular Content in Mexico and Latin America; Office Max for Customized Stationery; DTM for Toys/Figures; Chenson for Backpacks and Bags; Bondifiesta for Bubble Gum and Confectionery; Majtán for Gel Stickers, Decorations; Bonsa for Gifts, Office Supplies, Accessories; PTI (K.com) for Cellular Accessories; MAE for Gift and Office Supplies; and Editorial Radar for Children‘s Magazines.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
