Sports
adidas and Real Madrid unveil new home jersey for 2023/24 season
Mumbai: adidas has unveiled the new Real Madrid home jersey for the 2023/24 season, celebrating the minimalist hue and simple aesthetic that has connected fans and players of the club for the past 121 years of their storied history.
The all-white jersey has become synonymous with Madridistas; a colour and approach to design that instantly invokes a sense of connection with Real Madrid fans across the world. Elegantly simple, the predominantly block colour home jersey is punctuated only by a yellow and navy layered crew neck flat knit collar, completed with a bold navy stripe running vertically down its side.
In a never seen before update for this season, the Real Madrid 23-24 home kit features the club’s iconic slogan “¡Hala Madrid!” on the collar – a battle cry commonly chanted by Madridistas cheering on their side from the terraces.
“This season, we’ve given fans of Real Madrid – one of the most elegant clubs in the world on and off the pitch – a jersey that is luxurious in its simplicity. Each element and design aspect is created with intention and built to create an impactful visual shorthand between fan and athlete,” said adidas Football VP- design Sam Handy. “The white hues that have adorned Real Madrid kits since its inception are a powerful emotive trigger for those who share it, and this latest release really is a true celebration of that.”
Both the on-field version of the shirt and the fan version are made with 100 per cent recycled materials. The on-field version of the shirt is optimised with HEAT.RDY technology which, using advanced Materials, maximises airflow so players can feel cool.
The fan version comes with an AEROREADY variant, which uses sweat-wicking and absorbent materials to keep the body feeling dry.
To continue the celebration of the jersey and its ability to unite, the latest drop is marked with a ‘family photo’. This brings together members of Real Madrid’s men’s and women’s football teams, its women’s basketball athletes, representatives from its youth academies, and players from its Genuine team who compete in the LaLiga Genuine.
Sports
Origen Realty appoints Poulomi Ray as Chief Marketing Officer
Seasoned marketer with nearly two decades’ experience to drive brand strategy for upcoming Gurgaon integrated development.
MUMBAI: Origen Realty has just laid the perfect foundation for its next big chapter and this time the blueprint comes with a marketing masterstroke. The real estate developer has appointed Poulomi Ray as its new chief marketing officer. With close to two decades of experience shaping high-impact brand narratives across the sector, Poulomi brings deep expertise in consumer insights, market evolution and strategic storytelling to the role.
She will lead the company’s overall marketing and brand direction, focusing on visibility, differentiation and market engagement as Origen Realty advances its integrated development plans in Gurgaon, to be rolled out in multiple phases.
Origen Realty has a legacy of 3 plys decades in the construction business and is now entering a fresh phase of growth with this large-scale project.
Commenting on the appointment, Origen Realty Management said, “Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”
Poulomi Ray added, “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 plus decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations.”
Poulomi previously held key marketing roles at Signature Global, DLF Limited, Paras Buildtech, MGM International USA and Hilton Hotels, among others.
In the competitive real estate landscape, where every project needs a compelling story, Origen Realty has chosen a leader who knows how to build more than just structures, she builds lasting brand connections. With Poulomi at the helm, the company’s Gurgaon vision is set to rise with sharper focus, stronger visibility and a fresh narrative that buyers will remember long after the keys are handed over.
