Kids
ACT to announce results of kids’ content study on 19 November
MUMBAI: The Alliance for Children and Television (ACT) will be announcing the preliminary results of the largest study till date on Canadian children‘s and youth programming at the upcoming Children, Youth & Media Conference, scheduled to take place on 19 November.
Led by the Université de Montréal communications department‘s Centre for Youth and Media Studies (CYMS/GRJM), the study covers programming across 19 different networks to provide a better understanding of the role of media, particularly Canadian content, in young peoples‘ lives. The study, Children‘s Television Worldwide: Gender Representation, covers countries like Germany, Australia, Chile, China, the U.K., Israel, India, Japan, South Africa, Sweden and the U.S.
The study‘s initial phase analyzes the content of Canadian children‘s programming in major TV markets across the country. The research team, under the supervision of Dr. André H. Caron, will focus on a selection of shows that reflect the variety of offerings in the Canadian landscape, while differentiating between public and private networks.The team is currently analyzing a sample of more than 1,000 hours of programming aired throughout Canada in spring 2009. Indicators will include variables such as age and gender representation in children‘s programming, as well as the presence of foreign cultures and languages.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
