Kids
ACK Media set to bring Suppandi on silver screen
| MUMBAI: India‘s first stereoscopic 3D animated film based on the popular Tinkle Toon Suppandi is set to invade the silver screen. |
Publisher of the 28-year old comic series, ACK Media is producing a stereoscopic 3D animation film with Suppandi as the protagonist. The film to be completed in November 2010 is expected to cost around Rs 10 crore. Preliminary work such as scripting and character sketches has already started. |
| Since Tinkle‘s core readers are Indians, the film will primarily find an audience only in the domestic market and the Indian community abroad. To reduce the cost of production, the media house has developed a model in which all steps of filmmaking  “Instead of following the usual steps of pre-production, production and post-production, we‘re working in a manner where all the steps are integrated. For instance, if all the teams work together from the beginning then the script team will not write a scene that the production team cannot execute. This saves both time and money,” says Fable Farm head Biju D. Said ACK Media CEO Samir Patil, “We have been working on the economics of production for more than a year. The entire production will be done in-house but we may outsource some processes such as the rendering.” On the distribution front, ACK Media is looking to tie-up with studios to distribute the film. While the film will release in approximately 100 3D screens, it will also release in a non-3D version. Going forward, ACK media is looking to convert some of its other properties into animation films and also produce a live action film. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
