Kids
Absence of fruits & veggie kid-targeted ads on US television; says study
MUMBAI:As medical practitioners grapple with the increasing occurrence of childhood obesity, a study conducted by non- profit organization called the Kaiser Family Foundation points the growing influence of television advertising in promoting junk food in the US. The study is titled ‘Food for Thought: Television Food Advertising to Children in the United States‘ and claims to be largest study ever conducted on children specific TV commercials. It combines content analysis of TV ads with detailed data about children‘s viewing habits to provide an estimate of the number and type of TV ads seen by children of various ages. According to an officiall announcement, of the 8,854 ads reviewed in the study, there were none for fruits or vegetables targeting children or teens. | |
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The findings suggest that children in the 8 -12 year old age bracket commonly referred to as ‘tweens‘ see the most food advertisements on TV – an average of 21 a day, or 7,600 a year. Following not too far behind are teenagers that see 17 a day, or about 6,000 a year, while 2-7 year olds kids see the fewest – 12 a day or 4,400 a year. The Kaiser Family Foundation vice president and director of the program for the study of entertainment media and health Vicky Rideout said, “Since tweens are at an age where they‘re just becoming independent consumers, understanding what type of advertising they are exposed to is especially important.” For each age group studied, food was the top product seen advertised. Thirty-two percent of all ads seen by 2-7 year olds were for food, while 25 per cent of ads seen by 8-12 year olds and 22 pr cent of ads seen by 13-17 year olds were for food. Of all genres on TV, shows specifically designed for children under 12 have the highest proportion of food advertising (50 per cent of all ad time). Iit was also found candy and snacks occupied a majority share with an alarming 34 per cent, cereal consisted of 28 per cent, 10 per cent for beverages, 10 per cent for fast food, 4 per cent for dairy products, 4 per cent for prepared food. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
