Kids
A Squared Ent partners with AOL to create & distribute webisodes for kids
MUMBAI: A Squared Entertainment has teamed up with AOL to unveil a new slate of purpose-driven webisodes for children. The programmes will feature personalities such as Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan with an aim to teach kids about finance, the environment, creativity, and science.A Squared, working in collaboration with AOL, will produce a season‘s worth of 3-5 minute webisodes involving each celebrity that will premiere on AOL.
AOL will also work with A Squared to distribute the webisodes more broadly on the web.
In addition, AOL is working with MGX Lab to create an interactive world for each property, with games and activities to support and extend the webisode content.
Secret Millionaire‘s Club, featuring Warren Buffett, and GiGi & the Green Team, featuring Gisele Bündchen, are scheduled to debut on AOL this fall. Little Martha, featuring Martha Stewart, and Kosmos, inspired by Carl Sagan and created by Cosmos co-author Ann Druyan, will launch in spring 2010.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
