Kids
9 Story Entertainment to showcase ‘Survive This!’ at Mipcom
MUMBAI: Production and distribution company 9 Story Entertainment will present at next month‘s television trade event in Cannes France Mipcom‘s attendees with a first look at the recently completed trailer of the action adventure series for kids Survive This!. |
The show will be hosted by Survivorman himself, Les Stroud. Created by 9 Story and Les Stroud, and commissioned by YTV, Canada, Survive This! takes a team of eight 14 to 16 year-olds into the wilderness for three weeks with Les Stroud serving as their mentor and survivor skill judge. Les deploys his unique experience in the wild to embark on a journey where participants start off as average kids with little or no outdoor experience and transform into confident, outdoor adventurers, able to confront anything nature may throw their way. Faced with unexpected setbacks, the eight participants vie for a chance to fulfill an individual dream they hold dear, driving them to complete the challenges in front of them, no matter what. 9 Story CEO Vince Commisso says, “This is an exciting journey for the participants and for us. It is an amazing experience collaborating with Les to to create a series that will encourage kids to challenge themselves, build physical skills and develop their minds. Survive This! gives “outdoor fun” a whole new meaning.” Survive This! is the inaugural live-action project to be produced under 9 Story‘s development deal with wilderness survival expert and filmmaker Les Stroud, which was announced in October 2007. The series will be fully delivered by March 2009.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
