Kids
9 Story Ent. inks three broadcast deals
MUMBAI: Canada‘s 9 Story Entertainment announced a three-pronged new broadcast sales for their teen-targeted outdoor survival series, Survive This. The channels include Cartoon Network‘s Boomerang Channel Latin America, YLE in Finland and Teleview in the Middle East.
“The challenges these teens face make for some of the most compelling television
for kids and adults alike resulting in an authentic co-viewing entertainment experience. This show has already made a strong impact on young Canadians who‘ve seen the first episodes on YTV and we are thrilled that these new and valued broadcast partners on Survive This are equally excited about sharing this programme with their audience,”
said 9 Story Entertainment EVP business development Natalie Osborne.
Created and produced by 9 Story Entertainment and wilderness survival expert Les Stroud, Survive This features eight participants between the age of 14 and 17 chosen for their unique personalities and readiness for adventure who are challenged to push their limits, overcome their fears and develop life long survival skills throughout each half-hour episode in the 13-part series.
“The anticipation of seeing the outcome of each challenge is something that easily translates globally and we are looking forward to audience reaction in every region of the globe,” said Osborne.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
