Kids
75 per cent of Canadian children net savvy at seven
MUMBAI: According to a new Ipsos Reid survey, 75 per cent of Canadian children in small families who use the Internet are proficient on it when they are just seven. |
Additionally, the majority of Canadian parents (69 per cent) think that it’s important for children to be technology-savvy from an early age. The National Canadians and Technology survey, commissioned by Telus, polled 4,466 respondents and found that more than half of parents with teens think that internet encourages independent learning. In fact, 44 per cent of dads believe that limiting their children’s use of technology will hold them back. According to the survey, 74 per cent of children are allowed to spend between one and five hours per week on the internet; 59 per cent of teens agree that they cannot live without access to the internet. But the survey also illustrates that Canadians believe that the internet, mobile phones and television have a broader purpose: as an integral link connecting modern families and bringing them closer together. Says University of Toronto‘s Dr. Barry Wellman, “Canadian families have moved from being groups to being social networks. Each family member goes about their separate agendas but links up at night and by new media throughout the day. “Their lives have expanded beyond their homes and neighbourhoods and at the same time, we’re communicating more than ever.” Majority of Canadians believe that a core value of technology is its ability to strengthen relationships: 83 per cent of respondents who strongly agree that technology helps keep their family organised, also say that the internet has improved their connection with family and friends. Additionally, 57 per cent of Canadians agree that pre-recorded TV helps them stay close to their family because it gives them the freedom to watch their favourite shows when they have time together. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
