Kids
71 per cent of tweens will be online by 2010: eMarketer study
MUMBAI: The latest eMarketer‘s report suggests that among tweens and young teens some 20 million of them use the Internet and by 2010, 71 per cent of kids ages 8-11 will be online. Tweens online may well be marketers‘ next big coveted demographic. Children between the ages of 8 and 14 — are not only strong in number but interestingly, in purchasing power, informs an official release. It is estimated that over half of boys and girls own and use a computer, VCR, DVD player and mobile phone. In one survey quoted by eMarketer, tweens report that they love watching TV. But another study points out that children 8 to 18 spend fully one-quarter of their media time multi-tasking among media. |
“Tweens and young teens may be the first generation that will come into adulthood fully expecting to obtain their media on a variety of platforms,” says eMarketer‘s senior analyst and author of the report Debra Aho Williamson. The younger group plays more games, everyone prefers instant messaging to e-mail, and as tweens pass into their teenage years they devote more time to downloading music. More than one-third of teens ages 12 to 14 frequent MySpace, according to one study. And, the hot growth opportunity for wireless carriers is the tween market. Harris Interactive data from 2006 shows that 23 per cent of children ages 8 to 12 own a mobile phone, up from 12 per cent the previous year. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
