Kids
4Kids to premiere new episodes of Dinosaur King at Mipcom
MUMBAI: 4Kids Entertainment will premiere 26 new episodes of Dinosaur King at Mipcom 2008. The announcement was made by 4Kids Entertainment EVP international Brian Lacey. The global broadcast line-up for the top-rated Dinosaur King series includes Mediaset (Italy), RTL2 (Germany), France 3 (France), Canal J (France), TV2 (Denmark), TV4 (Sweden), MTV 3 (Finland), TVI (Portugal), LNK (Lithuania), Neljas (Estonia), Jetix (UK, Scandinavia, Spain and Latin America), MNET (South Africa) and YTV (Canada) among many others. New markets expected to close at Mipcom include the UK, Ireland, Australia and a number of central European countries, according to Lacey. |
In the U.S., Dinosaur King airs Saturday mornings in the 4KidsTV block on Fox.
In addition, the Dinosaur King property will be supported with a video game, a trading card game and an extensive toy line, all expected to roll out in Spring 2009.
The fantasy adventure series chronicles the adventures of Max, Rex and Zoe, known as the “D Team,” who race around the world to uncover secrets that bring dinosaurs back to life. The biggest challenge for the three young heroes in this unforgettable global race is to find all the dinosaur cards before the nefarious Alpha Gang. Set in the present time, Max, Rex and Zoe are able to transport themselves anywhere in the world to hunt down the coveted cards that have been lost by the time-traveling Dr. Z and his bumbling team of bad guys.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
