Kids
4Kids Entertainment secures two new intl deals at MipJunior 2005
CANNES: American entertainment company 4Kids Entertainment has secured two new international TV deals at this year’s market. Cartoon Network UK has acquired Season Two of hit animated TV series One Piece. The programme will launch on Toonami next year 2006. Canal J meanwhile has acquired brand new animated series, Yu- Gi-Oh! GX. The new children’s animated show produced by 4 Kids will premiere on the French channel in December 2005. |
Cartoon Network, Boomerang and Toonami acquisitions director Cecilia Persson says, “We are pleased to strengthen our relationship further with 4 Kids and commit with the second season of the top rated kids’ show, One Piece. We look forward to continuing to grow this series on Toonami.” Canal J deputy MD Pierre Belaish says, “This is for Canal J, the continuation of a long partnership with 4Kids. With Yu-Gi-Oh! GX, the Yu-Gi-Oh! phenomenon should continue. The children will love Yu-Gi-Oh! GX.” One Piece features the adventures of Monkey D. Luffy, a young boy who vows to become the king of the pirates and find the greatest treasure of all – the pirate Gold Roger’s legendary One Piece. It has action, villains and a new crew member, Chopper. Yu-Gi-Oh! GX is the next chapter of the Yu-Gi-Oh! franchise targeting a younger audience. Yu-Gi-Oh! GX features new duelists, monsters, challenges and storylines. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
