Kids
4Kids Entertainment names global licensing agent for WordWorld
MUMBAI: PBS Kids television network‘s WordWorld has roped in 4Kids Entertainment, which specializes in the creation, development, production, broadcasting, distribution, licensing and manufacturing of children‘s entertainment products, as its global licensing agent.
WordWorld revolves around WordFriends and WordThings, characters and items made of the letters that spell them, in the correct order.
The main focus of the show is literacy, with the shows curriculum being based on the National Reading Panel‘s 2000 Teaching Children to Read report with input from other groups and experts. The show aims to focus on print awareness, Phonics sensitivity and letter knowledge, Reading comprehension (including vocabulary development) and socio-emotional skills. Under the deal, 4Kids will leverage WordWorld‘s combination of educational
and play value to build a licensing programme across a variety of product categories that highlights the daily 3D animated series‘ focus on word play for pre-schoolersSaid 4Kids Entertainment chairman and CEO Al Kahn, “Its critical praise, growing popularity among parents and children, along with its distinct visually educational and entertaining style makes this property extremely desirable for licensors and retailers.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
