Kids
4Kids Ent. inks multiple global broadcast deals for ‘Viva
MUMBAI: 4Kids Entertainment, Inc. ahs announced that it has secured broadcast deals with Media Set (Italy), TV 2 (Denmark), MTV 3 (Finland) and Momo Kids TV (Taiwan) for its latest colorful high definition animated TV series Viva Pi?ata prior to MipTV 2007.
Viva Pi?ata has also launched on new media platforms. The animated series can be seen on the 4Kids TV VOD Channel on Comcast and Cox On Demand giving kids instant, 24-hour access to the series. The channel already reaches 11 million homes in the US. In addition, Viva Pi?ata, the exclusive Xbox 360 video game by Microsoft Game Studios and Rare, Ltd. launched worldwide in 2006. |
In Viva Pi?ata, viewers are introduced to a cast of pi?ata “friends” who embark on wild adventures with mysteries to solve and parties to be had on Pi?ata Island. Viva Pi?ata already airs on Saturday mornings in the United States on 4Kids TV on Fox. The global broadcast lineup includes YTV (Canada), France 3 Television (France), RTL2 (Germany), Canal J Pay Satellite TV (France), Nickelodeon (UK, Netherlands, Spain, Australia and New Zealand – pay TV in all markets except Netherlands), NRK (Norway), SIC (Portugal) MediaCorp TV12‘s Kid Central (Singapore) and Children‘s Channel (Israel) among others, informs an official release. |
However, twenty six new half hour episodes of the CGI fast paced comedy adventure series will be available to international buyers at this year‘s market, 4Kids Entertainment executive vice president, International Brian Lacey announced.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
