Kids
‘3rd and Bird’ prepares for take off in Spain
MUMBAI: BBC Worldwide, the commercial arm of the BBC, has entered into new deals in Spain for children’s animation series 3rd and Bird.
Playhouse Disney and Televisio de Catalunya have both secured broadcasting rights for all episodes and the 20-minute special and will broadcast in Spain from the first quarter of next year.
In a further deal, BBC Worldwide also confirmed the sale of 3rd and Bird! to PTS Channel, Taiwan’s major free-to-air channel. All episodes of the programme have been purchased and will broadcast in Mandarin from early 2010.
3rd and Bird! has enjoyed ratings success in the UK where it has aired on CBeebies since Summer 2008. The programme, aimed at pre-school girls and boys was created by Josh Selig and produced by his company, Little Airplane Productions.
3rd and Bird! is animated in an original style created by Little Airplane called photo-puppetry animation. The stories of 3rd and Bird! focus on a community of birds that fly and whistle in their feathery wonderland.
BBC Worldwide holds global distribution rights for 3rd and Bird! including programme distribution, DVD and merchandising.
GTV sales of the programme will be followed by licensing campaigns in territories across the world. Fisher-Price holds a multi-year global master toy license for 3rd and Bird! and is set to launch their first product to market in the UK for Spring 2010.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
