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Zenga launches special Ramadan channel on HD
NEW DELHI: ZengaTV is celebrating the holy month of Ramdan with live view from the holy mosque at Mecca.
The exclusive channel explaining the relevance and the practices observed during Ramadan caters to the Islamic, cultural and lifestyle needs of the Muslim community.
Ramadn, falls in the ninth month of the Islamic calendar and more than a billion Muslims around the world mark their “month of blessing” with prayer, fasting and charity. It is considered as the holiest period for the Islamic faith when almost every Muslim fasts from sunrise to sunset. Each evening at sundown, families gather to break their fasts with a lavish “Iftar” feast.
Celebrating on the occasion, ZengaTV CEO Abhishek Joshi said, “Zenga has geared up its content to celebrate the holy month of Ramdan. We have planned a bouquet of all encompassing programs for the entire holy month starting from July 20th and ending with the holy EID, August 18th 2012. The content is based on religion, Islamic concepts and rituals – the special features being LIVE from Mecca. All the programs are specially designed to meet the religious sentiments and celebrative environment of Ramadan. This year, for the first time, ZengaTV is enabling people to watch their favorite Ramadan shows anytime, anywhere.”
For the entire month, Ramzaan-specific content would be showcased on the channel throughout the day. There would be special Quran Recitals, Talk shows highlighting importance and Do’s & Don’ts for the month etc. ‘Shab-e-Qadr’ would bring in the flavour of Ramzaan from all the major cities across the nation. Ramzaan based Food Show highlighting the special delicacies during Ramzaan, Live Taraweeh from major Masjids across the nation Live and even Iftaar parties from select cities of the country would be showcased besides Live happenings from the Holy Mecca.
Any consumer with a GPRS/3G/WiFi enabled handset and connection can point their browser to Zengatv.com can access the Ramadan content on HD version. ZengaTV services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo as well as on the web by going to http//: zengatv.com
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
