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Zee’s Ditto TV to offer Big CBS channels
MUMBAI: Ditto TV, the OTT (Over-The-Top TV) distribution platform from the digital arm of Zee New Media, is adding two English TV channels to its basket of offerings – Big CBS Prime and Big CBS Love – from the Big CBS Network.
With the deal in place, Ditto TV has ramped up its offering to 27 channels, with plans to increase this to 50 channels soon.
Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network (Aaj Tak), BBC, and Zee Entertainment Enterprises (Zeel).
The company said that with the help of the Ditto TV platform, Big CBS Prime and Big CBS Love will now be able to engage viewers on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs in addition to traditional television.
While Big CBS Prime has a line up of shows such as Dexter, Survivor (Redemption Island), America‘s Got Talent among others, Big CBS Love boasts of all-time favourites Sex and the City, Everybody Loves Raymond and America‘s Next Top Model.
Zee New Media business head Vishal Malhotra said, “Ditto TV has achieved recognition as a promising distribution platform within a short span. We value the conviction our content partners have in our platform and are committed to delivering promised results.”
Ditto TV, as an application, is available on application stores like Apple App Store, Android Market, and BlackBerry Application World and Intel AppUp. The prepaid cards are retailed at high footfall outlets like Croma and Vijay Sales with whom Ditto TV has entered a distribution alliance.
For Windows and MAC PCs the same can be downloaded from www.dittotv.com.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
