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Zee TV expands reach in the US with Comcast
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has expanded the reach of its flagship Hindi general entertainment channel Zee TV in the USA as it has signed up with Comcast.
Zee TV has been added to Comcast’s international channel line-up in the city of Philadelphia, Washington DC, Fredericks, Montgomery, Prince Georges and Loudoun counties and Colorado.
“Launching Zee TV in Comcast service areas affords an even larger audience for Zee TV’s outstanding South Asian line up and viewership,” said Zee TV VP-Affiliate Sales in Americas Sudev Datta. “Zee TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee’s coverage and enhancing our leadership position in the US market.”
In Colorado, Zee TV is available on Comcast Digital TV channel 676, while in the city of Philadelphia and Washington DC markets, on channel 691.
“Comcast is dedicated to information and entertainment options that reflect the diverse interests of our customers and connecting them with what’s important in their lives by offering the programming choice and value they expect from Comcast,” said Comcast Corporate director of national ethnic marketing Natalie Rouse.
The line-up of shows on Zee TV will include singing reality show Saregampa, dance reality show DID and fiction shows such as Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta, Ram Milayee Jodi, Dil Se Diya Vachan, Sanjog Se Bani Sangini.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
