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Zee Trendz partners with Ginx TV for gaming block
MUMBAI: International gaming channel Ginx TV and lifestyle channel Zee Trendz have collaborated to bring console gaming content to Indian television for the first time ever.
Ginx TV, a global operator of video gaming channels and producer of gaming television shows, will produce a programming block for Zee Trendz, daily from 10 February at 4 pm.
From demo tours of the latest games to cheat codes to first look of upcoming games this programming block will update Indian gaming enthusiasts on the latest happenings of console gaming.
The gaming block will challenge the gamers to the next level with shows like Gameface, Faster, Gamesport, Games Games Games , Licence to kill a lot, That Hollywood thing and Ginx Files.
Zee Trendz business head Anurag Bedi said, “It is an exciting proposition for us. It will be for the first time that gaming content will be brought to the Indian television viewers. Multiple formats in gaming are becoming an easily accessible entertainment option for consumers.”
Ginx TV CEO Michiel Bakker said, “We are delighted to work with Zee to expand the Ginx footprint into the vibrant Indian TV market. Over the last few years gaming has grown exponentially and has become a very significant part of people’s media consumption. This is driven by the expansion of ‘easy interaction’ gaming technology and advances in game design. Ginx is passionate about super serving the clear need to represent this fast growing cultural phenomenon on television by showing viewers the ins and outs of the latest and greatest PC, mobile or console games.
“Zee Network is quick of the mark to see the potential of gaming on TV and we at Ginx are very excited about becoming part of the programming line-up of Zee Trendz and welcome the Indian audience to the Ginx family.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
