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Zapak launches official World Cup 2011 game
MUMBAI: Cricket Power, the official game based on ICC Cricket World Cup 2011, has been launched by Zapak Games, and will be available for players through both online and offline mediums.
Fans can download online through Zapak.com, the gaming portal and offline at any of the gaming CD retail outlets.
Cricket Power aims to immerse the cricket frenzy gamers with the on-pitch drama, intensity and excitement of fiercely competitive international cricket.
Gamers can now indulge in scoring wickets or making the last winning run, saving deliveries and experiencing the thrill of hitting sixes. The game lets its users to experience the same adrenaline rush as their favourite players on field.
“This game brings to you the ultimate adventure of playing and building your own World Cup game. With the game following the World Cup schedule, all participating countries being present and player names in original, it’s the closest you can come to reality and thus providing a perfect chance for you to bring the World Cup home,” the company said.
The CD version of the game is scheduled to hit the retail stores in the third week of February and the availability of the game on Zapak.com will coincide with the World Cup.
Zapak Games with their strong retail distribution channel will ensure the reach of Cricket Power to all its gaming fans across the country. This game will be available in all leading stores. The game can also be downloaded through www.zapak.com.
Commenting on launching the official game, Zapak Games Business Head Vaibhav Odhekar said “Cricket World Cup appeals to the entire nation. Even non cricket enthusiasts get involved in celebrating the sport. We aim to reach the masses with this official game and have hence priced it reasonably at Rs. 299. Cricket Power will be a treat to all as it will allow everybody to experience the thrill of cricket with real players.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
