Applications
Zapak launches Crazy Kart 2 MMOG
MUMBAI: Gaming portal Zapak.com has announced the launch of the MMOG – Crazy Kart 2. This is a free to play online racing game.
Zapak brought Crazy Kart to India in association with Shanda Interactive Entertainment in 2008.
Crazy Kart is one of the most successful sports games in China and was recognized as the No. 1 Casual Game for Teenagers by Ministry of Culture in 2008. Crazy Kart‘s cartoon-themed design style and competitive multiplayer game modes have made it a hit among users and earned it praise nationwide.
Crazy Kart 2 Race Battle Online offers exciting new features, maps, Karts & Avatars for the MMOG lovers. With Boss Chase Battle, cool karts, avatars and amazing powers at your fingertips, it‘s racing with a crazy twist. The game has 50 maps, over 150 Karts & 25 avatars to offer.
Some of the game‘s phases are –
Boss Chase Battle- Users can team up with their friends to play the Boss Chase Battle Online & win special awards.
License Upgrade- Users can take on the Evolution Challenge & win awesome prizes. They can also avail License Upgrade which is now available at level 41 & level 51.
Race Score Mode- Users can increase their scores by challenging their friends & upgrade their score badges for every race that they win.
Avatar Park & Kart Park- Extra space to park Karts & Avatars.
New In-Built Anti Hack System- A new inbuilt anti hack system which restricts users from using any kind of third party software to hack/cheat in-game.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
