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Zapak Games to distribute F1 2010 title in India
MUMBAI: A new generation of Formula One games will come to high definition consoles and PC as Codemasters has announced that F1 2010 will be released on 24 September for Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 computer entertainment system and PC Games For Windows.
Zapak Games, the licensing and merchandising arm of Zapak Digital Entertainment, will distribute the title in India.
As the official game of the 2010 FIA Formula One World Championship, F1 2010 will include all of the official teams, drivers and circuits from the coming season. F1 2010 will feature the return of seven times Formula 1 Drivers’ World Champion Michael Schumacher, the introduction of several new teams, and the brand new Korean International Circuit that will host the 2010 Formula 1 Korean Grand Prix.
The launch will see F1 2010 become the first official Formula One game to appear for Xbox 360 and marks the return of Formula One to PC after an eight year absence. The arrival of the HD editions of Formula One follows Codemasters’ launch of F1 2009 for Wii and PSP.
In F1 2010 gamers will take on the full, expanded grid in a variety of game modes including Grand Prix, Championship, Time Trial and an extensive, innovative Career mode. F1 2010 will also feature an advanced damage model, a weather system and competitive multiplayer options.
F1 2010 has been developed using the Ego Game Technology Platform, Codemasters’ proprietary tech that powered the critically acclaimed, million-plus selling Colin McRae: DiRT 2 and Race Driver: GRID. The award-winning technology has been further developed to accurately recreate the unique aerodynamics and handling of 200MPH+ Formula One cars.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
