Applications
YouTube’s founders challenge Vine and Instagram with new video app
MUMBAI: After months of teasing, the wait is finally over: Chad Hurley and Steve Chen, who brought forth the video-sharing site YouTube, are taking the wraps off their newest project, a video creation app called MixBit.
Versions for Apple mobile devices and the Web are already live, and an Android version is due in coming weeks.
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On the surface, MixBit resembles two other leading video apps, Twitter‘s Vine and Facebook‘s Instagram. As with those apps, users press and hold the screen of their smartphone to record video. Instagram users can capture up to 15 seconds of video, a bit longer than Vine‘s six-second maximum. MixBit allows 16 seconds.
But as the name suggests, MixBit is all about mixing and editing video. Both the app and a related website, MixBit.com, are aimed at making it easy to clip and stitch together snippets of videos. Simple tools built into the app allow users to edit each 16-second clip and combine up to 256 clips into an hour long video. The final product can then be shared on Twitter, Facebook, Google Plus or the MixBit website.
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Think of it as “shoot, mix and share.” You don‘t even have to do the shooting – the MixBit site allows anyone to snip and remix any publicly shared video content.
In fact Hurley said encouraging users to remix other people‘s videos to create new works is the principal goal of the service, which is the first big product to emerge from Avos Systems, the start-up he co-founded with Chen two years ago. (The company has received funding from the venture arm of Google, which bought YouTube, as well as from Innovation Works, Madrone Capital and New Enterprise Associates.)
“The whole purpose of MixBit is to reuse the content within the system,” Hurley said in an interview. “I really want to focus on great stories that people can tell.”
The ability to create those more complex video stories could give MixBit an edge, at least momentarily, over Vine and Instagram, which are growing rapidly. Vine has no editing tools and Instagram introduced rudimentary ones recently.
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But one crucial decision by Avos is likely to hold it back: the app is totally anonymous and communal. Users cannot post their videos under a name, and they cannot comment on each other‘s work.
Showing off is a big part of modern internet culture. The competition to create popular videos helped build YouTube into the powerful force that it now is, and it propels social networks like Facebook and Twitter.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
