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Yahoo! to honour creative excellence in digital ads
NEW DELHI: Yahoo! India is to present the Big Idea Chair 2010 for creative and media agencies across India later this year.
The award ceremony will be held on 1 December 2010 in Mumbai.
Big Idea Chair, a global initiative by Yahoo!, celebrates digital innovation across the world. The awards recognize some of the best work by the online community and also call out those creative inputs and integrated strategies that enable marketing excellence in digital advertising.
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There are 6 awards across 3 categories: Integrated awards (Yahoo! Big Idea Chair, Best Digital Brand Solution); Display Awards (Best Rich Media Ad, Best Engagement Ad, Best Mobile Solution); and Search Awards (Best Creative Search Awards).
The awards span areas that define creative excellence in advertising across the digital medium. They are not restricted to just rich ads but also digital solutions and innovations. In other words, the ‘Big Idea‘ that eventually clicked.
Yahoo! India managing director Arun Tadanki said, “The Yahoo! Big Idea Chair re-enforces our vision to promote the best talent in the advertising industry. Digital advertising offers immense scope for innovation and provides an opportunity for brand marketers to unleash cutting edge ideas. These awards will further encourage brands and agencies to paint the digital canvas with unbridled creativity and take digital advertising to the next level.”
To generate excitement and encourage agency participation “Yahoo!‘s Travelling Big Idea Chair” would traverse 20 top agencies across Mumbai, Delhi, Bangalore where it will stay for two days in each agency.
A jury of eminent members from advertising, creative and media fraternity will judge the entries. The panel of jury includes Rajaram Narayanan, VP Lakme and Haircare – Unilever, Kunal Jeswani Country Head – Ogilvy One; Alok Bharadwaj Senior VP – Canon India; Anil Nair, Managing Partner – Digital Law and Kenneth, Karl Gomes – Digital Strategist & Marketing Consultant; Tadanki and Nitin Mathur, Senior Director Marketing, Yahoo! India.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
