Applications
Yahoo! launches Yahoo! Mail Beta
NEW DELHI: Yahoo! today launched Yahoo! Mail Beta, a faster, easier, safer, and more social communications experience where users can view photos and videos right from the inbox – Automatic slideshow features mean people can easily see photos and videos from sites like Flickr, Picasa, and YouTube from right within their email messages.
Yaho! Mail Beta helps the 273-million people who use Yahoo! Mail around the world be more engaged, productive and connected than ever.
Beginning today, people can opt-in to Yahoo! Mail Beta to easily navigate and organize their inbox, browse photos and videos, more efficiently search for emails and benefit from improved spam protection.
The sleek new interface is consistent across all desktop, mobile, and tablet devices – including Yahoo! Mail experiences on PCs, iPhones, iPads, and Android phones. Yahoo! Mail Beta also lets people connect with friends across social networks like Twitter and Facebook and through improved instant messaging and texting tools right from the inbox.
“Online communication tools are an important part of people’s lives—whether they’re connecting with their friends and family, sharing pictures and videos, or keeping up on news across social networks,” said Blake Irving, chief product officer of Yahoo!. “We’ve built a powerful global framework for email that lets us quickly innovate and enhance this trusted service that people rely on every day. Yahoo! Mail Beta completes our trio of mail experiences, seamlessly spanning the PC, Droid, iPhone and iPad. For the millions of people who access email from a PC and a phone or tablet, there’s no better cross-device experience.”
To get the new version, users can search on Yahoo.com for “Yahoo! Mail Beta” or visit http://in.features.mail.yahoo.com and click “Try It Now”.
Users can view photos and videos right from the inbox. Automatic slideshow features mean people can easily see photos and videos from sites like Flickr, Picasa, and YouTube from right within their email messages.
It will help to communicate faster and do more – Designed from the ground up to provide blazing fast performance, this new version will be at least twice as fast for most people around the world. Yahoo! Mail Beta also speeds up tools that allow people to be more productive with the time they have, by more easily finding messages from contacts or using third-party applications directly within the inbox.
It will help to stay connected to social networks – As a central destination for social experiences from across the Web, Yahoo! Mail Beta lets people view and share updates from Twitter, Facebook, Yahoo!, and beyond. Additional features include enhanced IM and SMS capabilities for seamless chatting and texting within Yahoo! Mail Beta.
During this Beta period, Yahoo! will continually update and add new features to Yahoo! Mail Beta. All global users can choose to switch between Yahoo! Mail Beta and the current versions of Yahoo! Mail. Yahoo! Mail Beta is available in 25 markets around the world.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
