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Yahoo! is official online partner of Chennai Super Kings
MUMBAI: Yahoo! India is now the official online partner of Indian Premier League (IPL) franchise Chennai Super Kings (CSK).
As part of this agreement, Yahoo will host a separate section on its cricket site providing exclusive CSK content including off-ground coverage and help build user engagement for CSK fan communities through its leading cricket site. Yahoo! will also host a daily trivia contest with prizes and a grand prize where the winner will get a chance to meet their favourite ‘Super Kings’.
Helping drive its relationship with Cricket users with a first of its kind initiative within the online space, Yahoo! will also host a daily cricket talk show – Yorker – inviting cricket enthusiasts to post comments, ask questions and exchange views on ‘special moments’ from all matches in the ongoing season.
The Cricket Season on cricket.yahoo.com has several elements
Become a fan: Become a fan of as many teams as you wish
Cheer for team: Be recognized as the biggest fan of your team by cheering for them at every opportunity
Fan Shout: Participate and shout out your feelings on the match action
Polls: Follow the match on Yahoo! Cricket and express yourself by taking part in the multiple polls that are launched throughout the match
Others: Review, post comments, share articles / photos / videos via various social destinations, send articles / photos / video links via email.
‘Yorker’, a 5-day-a week show on cricket.yahoo.com provides users a platform to post their thoughts and ask questions during live interaction between 4 pm to 5 pm. The host on the main viewing window will moderate all relevant comments; relevant questions picked and responded as well. Cricket experts like Amit Verma and other eminent cricket commentators will jointly host the show and answer queries from fans and cricket aficionados.
Yahoo! India managing editor Prem Panicker said, “As the leading cricket portal, cricket.yahoo.com has always provided innovative and engaging platforms to its consumers. Cricket is a game where every fan carries an opinion. ‘Yorker‘ is a unique way of giving viewers a chance to voice their point of views. Think of ‘Yorker’ as an online Sports Bar, where Cricket will be discussed and consumed with passion. We are also delighted to partner with Chennai Super Kings and provide a platform for fans to interact with their cricketing icons.”
Yahoo! has also signed a 3-year partnership where International Cricket Council (ICC) is the exclusive online destination for all ICC tourneys including the ICC World, Twenty20, ICC Champions Trophy and ICC Cricket World Cup.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
