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Yahoo! India now available in Tamil, courtesy Dinamalar
NEW DELHI: Yahoo! India has announced its collaboration with Dinamalar which will enable Yahoo! India to offer Tamil language content to its users in India and around the world.
The new co-branded property, http://tamil.yahoo.com, will draw on the combined strengths of both Yahoo! and Dinamalar to deliver timely and relevant content across diverse genres including news, entertainment, movies and cricket.
According to the I-Cube 2009 report, a second wave of digital audience is expected to emerge from the non-English speaking population. In line with its commitment to provide a premier digital experience to the Indian audience, Yahoo! India has identified six language versions that will be rolled out over the coming months working with language content partners.
Editorial teams from both Yahoo! India and the language content partner will work collaboratively to offer a relevant content experience on a co-branded site.
Hindi print publication Dainik Jagran was Yahoo! India‘s first language content partner and the collaboration with Dinamalar is Yahoo! India‘s second language content partnership.
Yahoo! India MD Arun Tadanki said, “We understand that regional language content is largely driven by entertainment and news, both fundamental strengths for Yahoo! Through this latest association, we aim to leverage Dinamalar‘s Tamil language experience and editorial strengths to expand our offering to the Indian audience”.
Dinamalar director Adimoolam Lakshmipathy said, “Our partnership with Yahoo! will increase the reach and availability of our premium content. It will also help us to connect with Tamil audiences across the globe.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
