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WWIL expands cable network to Eastern UP
MUMBAI: Wire and Wireless (India) Ltd has launched its operations in five towns of Eastern Uttar Pradesh, expanding its reach – hitherto dominated by Den Networks – in the state.
The company has launched services, under its multi system operator Siticable, in Sultanpur, Ghazipur, Azamgarh, Bhadohi and Mau. These new towns have been tapped to extend company’s reach further in the Hindi speaking heartland of India.
Sultanpur is a TAM town, while Azamgarh and Ghazipur are proposed TAM towns. The addition of these towns will further consolidate WWIL’s presence in Eastern UP or Poorvanchal as it is popularly called.
Initially Siticable will provide more than 100 channels to consumers at competitive prices. Along with the national television content, Siticable Network’s prime focus will be on providing region specific content and local channels which are popular with local population, the company said in a release.
The MSO has a presence in over 54 cities across the country. The main reason behind its eying acquisitions in the TAM markets is that such markets influence TV ratings and thus fetch high carriage fee for MSOs.
WWIL, which is targeting a revenue of Rs 3.4 billion in the fiscal year 2010-11, is expecting to be Ebitda positive for the full-fiscal, and the move to expand in UP is a part of the growth strategy. The Siticable network will be providing the opportunity to the local people for showcasing their talent on Regional and National media platforms.
Announcing the launch of the services, WWIL CEO Sudhir Agarwal said, “The launch of Siticable Television is a part of our commitment to offer consumers the best television viewing experience. As a leader in cable television space, we have always been in the forefront – in technology or reaching out to new markets and consumers. Our commitment is to provide a win-win proposition for both consumers and our business partners.”
Agarwal further added, “We are thankful to our business partners for improving our last mile connectivity for delivering content to consumers. Siticable Network plans to expand its cable television network to more districts across Uttar Pradesh along with digital services in the coming months.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
