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WWE, UTV Indiagames bring mobile content to India
MUMBAI: WWE is getting its mobile content to India. For this purpose, it has tied up with gaming company, UTV Indiagames.
The one-year deal involves a minimum guaranteed amount and a revenue sharing arrangement.
UTV Indiagames will develop and publish WWE mobile content including ringtones, wallpaper, video clips, voice tones, premium alert packages and WAP decks for wrestling fans.
From 1 October, consumers will be able to access WWE‘s mobile content through all major mobile operators in the market, including Airtel, Vodafone, Idea Cellular, Tata Docomo and Aircel.
WWE International senior VP, MD Dominic Hayes said, “Our new mobile offering in India will give WWE fans access to an exciting array of WWE content on their mobile phones from the company‘s two flagship brands, Raw and SmackDown. The rapid increase in mobile subscribers in India has created a huge demand for new and innovative content and we are excited to be bringing it to our audience with UTV Indiagames.”
UTV Indiagames COO Samir Bangara said, “WWE has a passionate fan base in India and with 3G now available across the country, we will be able to offer HD videos and a host of exclusive mobile content to WWE fans.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
