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WWE announces TV deal With Sky Deutschland
MUMBAI: World Wrestling Entertainment (WWE) has extended its 10-year relationship with Sky Deutschland in Germany, Austria and Switzerland for another three years, taking the partnership through the end of 2013.
The renewal broadens their remit to include TV, digital and mobile platforms. WWE and Sky Deutschland began their relationship in 2000.
The new distribution agreement, starting this month, sees Sky Deutschland broadcasting RAW for the first time, as well as WWE’s 13 annual pay-per-views.
The deal also brings the rookie and Superstar show NXT and highlight shows, WWE Experience and AfterBurn, to Sky Deutschland’s more than 2.5 million homes across Germany, Austria and Switzerland. For the first time ever, WWE’s weekly programmes will air in high definition on Sky Sports.
Sky Deutschland will also carry live broadcasts of the 13 WWE pay-per-view events annually on Sky Select, including perennial favourites WrestleMania, Royal Rumble, SummerSlam and Survivor Series. These four WWE pay-per-view events on Sky Select will air live and in HD.
WWE executive VP of International Andrew Whitaker said, “This renewal will take WWE’s relationship with Sky Deutschland into its thirteenth year and is testament to the ever growing popularity of WWE in Germany, Austria and Switzerland. We look forward to expanding the brand by delivering more content to our fans on the different platforms of Sky Deutschland.”
Sky Deutschland VP Sports Roman Steuer said, “The unique mixture of sport and entertainment is representative of Sky’s programming diversity and will be an important component of our high-value sports service in the future.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
