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Vserv.mobi makes three strategic appointments
MUMBAI: Vserv.mobi, a mobile ad network for app developers, publishers and advertisers, has appointed three senior executives to its global team.
Rohit Verma will join the company as VP – India and Middle East while Elliot Renton comes on board as GM Publisher Alliances- South East Asia. The company has hired Narayan Murthy Ivaturi as GM – Sales Strategy.
These appointments form an integral part of the company strategy to accelerate its growth across emerging markets, the company said.
Vserv.mobi co-founder and CEO Dippak Khurana said, “We have built critical mass over the last three years and our network has witnessed tremendous growth across all emerging markets as mobile becomes the ‘primary‘ screen for consumers. This growth ties in to our aggressive hiring strategy and corresponds with our goal of being the leader in emerging markets to meet the needs of publishers, developers and advertisers through our unique and differentiated mobile advertising proposition. We are confident that these eminent mobile industry mavens will bring an enormous amount of knowledge and experience to the company and will be instrumental in making us the #1 Ad Network across Emerging Markets.”
Verma has over 15 years of experience of building mobile products and driving business development in the telecom space. In his new role, he will focus on strengthening the Telecom and Media Partnerships at Vserv.
Prior to Vserv, Verma has worked with Times Mobile, Airtel and ACL Wireless.
Renton brings over 12 years of experience in the digital media and mobile space. He will lead strategic alliances with premium publishers across Southeast Asia at Vserv.
Prior to Vserv, Renton has also worked with Nokia, managing brand partnerships across the APAC mobile app ecosystem and has also held senior roles with Getty Images and Thomson Reuters in Asia.
Based in Singapore, Renton will report to Vserv VP- South East Vikas Gulati.
Ivaturi brings with him more than 10 years of experience and will be based at Mumbai in Versv.
Ivaturi dons a strategic planning role and will lead the rollout of Brand solutions for advertisers across categories, as they progress on their Mobile Marketing journey. Having started his career with stints in traditional and digital advertising agencies, he subsequently lead key roles at Yahoo and Tyroo Media. In his last role, he was with Times Internet, wherein he headed the company‘s sales strategy for its portfolio of 13 portals.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
