Applications
Voice your opinion on ‘Opinion Square’, a game introduced by Foreseegame.com
MUMBAI: Have an opinion on trending topics? Log on to Foreseegame.com. This unique game portal has introduced a new category of interesting and thought-provoking games called ‘Opinion Square‘. The game helps in understanding the opinion of Indians on various trending topics. The latest from ‘Opinion Square‘ is a set of ten games for smart phones which caters to the need of the gadget-savvy generation of today. This new set of games on smart phone is designed to explore the mindset of the consumers and their preferences regarding the smart phones they buy and use. Foreseegame.com which received an overwhelming response to this new set of opinion-based games, prepared a survey report in association with Microsec Research based on these results. Microsec Research is the research wing of Microsec Capital having experienced analysts across sectors. | |
17,000 users of www.foreseegame.com participated in this survey, who were registered only on the basis of unique mobile numbers. The participation was monitored by Google. The report brings out a number of interesting facts about the growing smart phone market like consumers‘ preference for touch screen phones, high-tech features, operating system and social networking on the go. The report states that majority of the buyers consider the operating system while buying a phone. Interestingly, Android holds the lion‘s share amongst the most preferred operating systems. Blackberry and Windows, with almost equal fondness, are contesting for the distant second position. Touch screen rules the market while touch and type is the second preference. Sole keypad usage is fading away. Buying trend shows that most of the people like to buy a smart phone either with E.M.I without interest or one-time payment. | |
Consumers today look for innovation related to battery like long lasting battery, wireless charger, solar power chargeable battery and link to home care management like integrated remote control for TV, A.C., home robot and car key. The report also states that even with the multiple features attached with mobile phone, it fails to replace the utility of a watch, which is still used to check time. The report has got the pulse of Indian consumers in relation to the fast growing smart phone market. |
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
