Applications
Vogue, GQ, Traveller to make digital splash in India
MUMBAI: Condé Nast, the US based publishing house which has successfully launched two magazines in India so far, is getting ready to make a splash into the digital space as well.
Vogue, their very popular fashion and lifestyle magazine which also has its own website vogue.in, will get revamped and relaunched on 5 June while GQ or Gentleman‘s Quarterly, a magazine focused on fashion and culture for men, will also have its own website by June end.
Traveller, their luxury travel magazine which will launch in India later this year, will witness a simultaneous multi-media launch across print and online in October.
Says Condé Nast digital director Maya Hari, “We believe that this is the right time to move into the digital space. Currently, there are 71 million internet users in the country. Premium audiences are using the net too and they form our primary target market. While there are many general audience websites, there are no exclusive premium audience sites in the country yet, and we hope we will be able to create a digital property which attracts this segment of the 71 million users.”
All the magazines will also have mobile versions along with the websites, so that people can browse these sites easily via their mobile net connections. Special mobile applications will also be created, which will offer users content from the magazine. Apart from this, exclusive content only for the digital editions will also be available.
Talking about the revenue generating opportunities that this move will create for the company, Hari says, “Luxury and premium brands too that wish to target the premium segment of the market should be interested in advertising with us. Also, as our digital space gets more popular, we expect the revenues it generates to also flow in more steadily and easily.”
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
