Applications
VLive powered webcast of India – SL series sees growth
MUMBAI: Online and mobile video monetisation company Vdopia successfully inserted Online Video ads during the India -Sri Lanka series that was live webcast on CricketNirvana.com.
Approximately three million online internet viewers watched five ODI’s, three Test matches and two T20 matches. Vdopia served over 40 million dynamic Online Video ads through its recently developed live streaming ad insertion technology, V-Live. At times during the match webcast, there were approximately 150,000 concurrent users watching the live stream.
Aircel, IDBI Bank, Axe , Samsonite, Maruti, Volkswagen and SBI Savings A/c., were some of the leading companies who did online video advertising on Neo’s website, www.cricketnirvana.com, during the live webcasts of the India – Sri Lankan series. These brands were able to reach to the relevant audience through the power of V-Live technology. This technology combines the power of TV Branding with measurability of the internet.
The key aspects of V Live technology are:
– Dynamic Video Ad Insertion
– Real Time Ad Switching: Must for Sports Webcast
– Real Time Geo Targeting capability within the Live Stream
– Clickable Pre Roll, Mid Roll and Post Roll Online Video Ads
VLive platform enables the online video ads to be inserted in any Live Video Stream in the same way video ads are inserted on Live TV. The innovation developed from Vdopia’s VDO ad lab is that the online video ads are not static (Like in TV Broadcast) but are dynamic.
Recently Vdopia raised $4 Million from Nexus Venture Partners, which the company will invest further to drive its growth.
The live streaming of World Championship of Cricket (India – South Africa series) will be exclusively webcasted on Cricketnirvana.com. Vdopia would be powering online video advertisements for the India – South Africa series starting 6 February. India will be playing 2 test matches and 3 ODI matches with South Africa.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
