Applications
Vivitek introduces D5 series of digital projectors in India
MUMBAI: Vivitek, which offers visual display and presentation products, has added the new digital D5 Series projectors to its Indian product line-up.
Designed for widescreen video applications and portability, the Vivitek D508, D509, D530, D520ST and D525ST provide brightness, connectivity and 3D-ready options. The company offers standard and short-throw projection options as well as ranges of resolution including SVGA, XGA and WXGA.
The D5 Series projectors feature DLP and Brilliant Colour technologies from Texas Instruments for bright, digital images. 3D-Ready feature in these projectors is to ensure 3D content can be utilised in presentation form.
The Vivitek D5 Series is a new platform which looks to offer a fresh look for mobile users who require a portable, easily shared projector with incredible ease of use. The D5 Series is meant for boardroom presentations, education tutorials, multi-media and multi-purpose environment.
Vivitek director Hemant Agarwal says “These projectors are an addition to Vivitek’s premium product line-up, offering smart technology, packed with aesthetics. The D5 future-proof projectors Series delivers ultimate portability with incredible ease of use making them ideal projectors for education, business presentations and home projections. As an organisation, we are focussed on the need to present products that will serve entirely new markets as well as products that will accelerate the growth of existing markets by adding greater value to digital multimedia experience.”
The Vivitek D508, D509 both have native resolution of SVGA (800X600) and XGA (1024X768) with brightness of 2500 ANSI Lumens and contrast ratio of 2300:1. Another projector, the Vivitek D530, has an SVGA (800X600) resolution with brightness of 3200 ANSI lumens. The D530 projector promises to offer the best combination of brightness, picture quality and portability. The D530 can project 800X600 pixel images with vibrant colour and a contrast ratio of 2300:1.
The Vivitek D520ST and D525ST feature 2500 and 3000 lumens of brightness and 2300:1 contrast ratio. The D525ST offers a native XGA (1024×768) resolution and the D520ST is a native SVGA (800×600) projector. Both projectors can deliver a projected image of 23-inches to as large as 300-inches (diagonal) at throw ratios of 0.9 (D520ST) and 0.9 – 1.0 (D525ST).
The D520ST and D525ST also include an enhanced wall colour adjustment feature, seven pre-set enhanced display modes and colour adjustments to ensure users get unsurpassed pictures.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
