Applications
Videocon D2h ties up with Atom Technologies for recharge service
MUMBAI: Videocon d2h has tied up with Atom technologies to launch a mobile-based recharge facility for all its DTH subscribers.
Subscribers can now easily recharge their accounts via a mobile phone application called “atom”, which they will have to download on their phones.
All one has to do is send an SMS to 54959 with text as <atom> to download the required application. Once a customer downloads the application and registers with Atom, they can access and recharge their accounts via their credit cards.
Atom technologies has already put into place an interactive voice response (IVR) based platform for Videocon ‘d2h‘ subscribers and has now extended it to mobile based recharge option. The Atom platform provides a completely secure and automated environment to end customers.
Videocon d2h CEO Anil Khera said, “The success of the IVR platform proved that the subscribers were looking for easier and convenient platforms for recharging. The proven expertise of atom technologies, to provide secure and easy-to-use transaction platform has helped us deliver convenient solutions to our customers.”
Atom Technologies director Dewang Neralla said, ” It is a part of our service defining strategy to help our customers reduce their collection cost. I am sure in a large mobile user population this will help Videocon d2h get collection/recharge efficiently through IVR and mobile phone”.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
