Applications
Videocon d2h launches HD DVR with 3D
MUMBAI: Direct-to-home (DTH) service provider Videocon d2h has launched a High Definition – Digital Video Recorder with 3D technology.
The user can pause, rewind and forward live TV and record up to 200 hours; facilitates Auto serial recording. Videocon d2h has its own active channel for the 3D content and also channels in High Definition. 16:9 aspect ratio, 5x digital picture quality and High Definition Digital sound.
Videocon Group director Saurabh Dhoot said, “We have seen excellent growth from the time of inception and our objective is to increase penetration, offer channels and services across genres, increase subscriber base and better our ARPU‘s. Videocon d2h is pioneer in the Indian DTH market through continuous product innovations and upgrade of technology. We will constantly strive to give consumer more than what they expect. Our High Definition Digital Video Recorder with 3D acts as a bridge between the 3 D Television and the 3D Channel feed. This product will be taking your viewing experience to a new level.”
The company‘s brand ambassador Abhishek Bachchan said, “Videocon d2h‘s innovations are always ahead of their time. The revolutionary HD DVR with 3D brings magic of 3D right into our living rooms. I am immensely proud to be a part of this dynamic and tech-savvy enterprise. Its time to be future ready”
Videocon d2h has 288 channels and services with regional content along with all the sports channels on board. The customers can watch their favorite channels in HD format by subscribing to its HD channels.
The newly added channels in HD format are Discovery HD, NGC HD, Movies Now HD, Travel XP, HD Active Music, HD d2h Movies and the 13 new channels in: Baby TV, Spacetoon, Movies Now (SD), FX, Fox Crime, Big CBS Prime, Discovery Science, Discovery Turbo, NGC Wild, NGC Adventure and NGC Music.
Videocon d2h CEO Anil Khera said, “We are sure that our DTH service will set a new precedent in the DTH market. We are hopeful that this high definition digital video recorder with 3D will be providing customers a major reason to move from cable to DTH, at the same time it will create a new aura for the brand Videocon d2h.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
