Applications
Videocon d2h adds 19 channels including 6 HD
MUMBAI: Videocon d2h, the DTH arm of Videocon group, has added 19 channels on its platform, taking its total menu to 282 channels and services.
The new list includes six channels in high-definition (HD) format and 13 is standard definition (SD) format.
The newly added channels in HD format are Discovery HD, NGC HD, Movies Now HD, Travel XP, HD Active Music and HD d2h Movies.
Customers can watch HD format channels by subscribing to the HD service.
Meanwhile, the 13 new channels are from genre like English entertainment, kids, and infotainment. The list includes Baby TV, Spacetoon, Movies Now (SD), FX, Fox Crime, Big CBS Prime, Discovery Science, Discovery Turbo, NGC Wild, NGC Adventure, NGC Music, Live India and Dhoom Music.
Videocon Group director Saurabh Dhoot said, “We have had excellent growth rates from the time of launch. Our objective is to catalyze our penetration, offer channels and services across genres, increase our subscriber base, and better our ARPU’s. We are confident that with these 19 channels we will be in a position to create, not only a differential in the market, but achieve better penetration, through the exclusivity of content.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
