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Vdopia wins ‘Video Rich Media’ accolade at SMARTIES APAC 2013
MUMBAI: Vdopia has bagged the highest recognition in the category of ‘Video Rich Media‘ for its campaign for Audi A3 Sportback at the inaugural SMARTIES APAC 2013 held in Singapore. This mobile and online advertising space provider was one of the companies which aced the awards meant to felicitate the work done in the space of mobile marketing.
Vdopia VP-APAC Preetesh Chouhan commented on the achievement, “Vdopia has consistently been at the forefront of mobile advertising solutions, delivering millions of mobile videos and rich media ad impressions for our clients. Such recognition, apart from our escalating market share, consistently propels us to do even better work and scale bigger heights at the international level.”
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He further stated, “Creativity plays a pivotal role at Vdopia. We have a technological advantage and analytical tools which enable us to get a comprehensive understanding of audience demographic, their usage, geo locations and viewing patterns. The insights into these parameters help us deliver better value for the brands in executing their mobile campaigns and positioning their advertisers on the relevant content online.”
SMARTIES APAC 2013 recognises innovation, creativity and leadership in mobile marketing from across the region. The theme of the event this year was ‘Deconstructing mobile.‘ The event marked the culmination of the two-day long Mobile Marketing Association Forum which brought together over 250 speakers and delegates from across the Asia Pacific region and the world.
The platform proved to be an ideal space of networking for leaders from a broad range of industry segments like FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants and included representation from companies such as BMW Group, Coca-Cola, McDonald‘s, Renren, Unilever, WPP and YouTube
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
