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Vdopia turns profitable on strong ad growth
NEW DELHI: Vdopia, the online and mobile video monetisation company, has announced that it has turned profitable after experiencing a record growth in advertising revenues last quarter.
The fastest growing online video ad network has experienced a 380 per cent increase in QoQ earnings received from advertising dollars spent on its online video and rich media advertising solutions.
Incepted in the year 2009, Vdopia leads the online video advertising industry with 80 per cent market share. With the largest online video inventory, Vdopia serves over 100 million video impressions every quarter; reaching over 10 million unique users across 120 publishers on an exclusive basis.
Vdopia’s extensive ad network comprises premium publishers like NDTV, MSN, Web 18 Group, India Today Group, Sify, Bollywood Hungama, Daily Motion.com, ESPN, Zee group, CricketNirvana, Metacafe and Mochimedia.
With its three offices in India and a global team of 50 employees, Vdopia expects to aggressively expand in the coming months. The company has charted out plans to add new office locations, recruit more staff and expand business to the Far East & APAC regions.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
