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Vdopia launches online live streaming ad insertion technology
MUMBAI: Vdopia, the online and mobile video monetization company, has launched VLive, an online live streaming ad insertion technology platform.
VLive will enable media companies and TV channel owners to leverage their live content online. Not only will they be able to live stream the content but also monetise it with Dynamic Video Ad Insertion. A primary driver for this innovation is the high cost of content delivery, especially in the online video delivery space.
“VLive platform enables the video ads to be inserted in the Live Video Stream in the same way video ads are inserted on Live TV. The big change is that the ads are not static but are dynamic. This means that if one million users are consuming the content Live, the technology is able to serve different advertisements to different users at the same time,” says Vdopia chief operating officer and co-founder Chhavi Upadhyay.
“VLive Platform also provides exact information to the advertisers on how many people actually watched the ad and from which location. Each and every ad impression is accounted for. VLive, thus, combines the power of TV branding with measurability of the internet. VLive technology makes use of new cloud computing paradigm and is scalable to handle sudden traffic loads in real time basis,” adds Upadhyay.
Until now the traditional media companies have been using the Live TV stream with same TV ads on the internet and thus not been able to gain any additional revenue for their premium content. With VLive Platform, content owners, media companies and online publishers can now replace those TV Ads with different ads and thus unlock the revenue potential of their content.
“We need to combine our expertise in networking, video encoding and delivery technology, as well as online video display techniques to yield the desired results. We intend to launch VLive in other parts of the globe very soon,” says Vdopia chief business officer co-founder Saurabh Bhatia.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
