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UTV True Games partners Level 3 to support game titles
MUMBAI: Level 3 Communications has partnered with UTV True Games, the pure-play online game publisher for massive multi-player online games (MMOGs), to provide content delivery network (CDN) services and advanced reporting analytics to support UTV True Games‘ MMOG game titles.
Under the terms of the agreement, UTV True Games will leverage both Level 3‘s CDN services and game publishing software from Solid State Networks.
Solid State Networks will provide its integrated game publishing solution alongside Level 3‘s caching and download services, origin storage, and content analytics reporting service.
“We‘ve been impressed by both the quality of the service as well as the level of responsiveness and collaboration we‘ve experienced with Level 3 and Solid State Networks,” said UTV True Games CTO Mick Giles. “With the insight the companies have provided, we‘ve significantly improved our download process over the past year to our players‘ benefit.”
Level 3 and Solid State Networks offer game delivery solutions for developers and publishers designed to increase player conversion and retention, improve operational efficiency, and provide actionable reporting metrics.
“This is a great example of the benefit of the solutions Level 3 and Solid State Networks provide to meet the specific needs of live game operators,” said Level 3 Sr VP Content Markets Peter Neill.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
