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UTV True Games launches Mytheon
MUMBAI: UTV True Games, the international publisher of multi-player online games, has officially launched a new online multiplayer action RPG, Mytheon.
The company announced that the mythological action RPG with strategic gameplay is now live and can be downloaded and played for free.
“We have experienced a fantastic beta testing period and watched our community soar,” said UTV True Games director of Product Development Peter Cesario. “We have worked closely with our community to develop a top-notch completely immersive and challenging gaming experience, and we are thrilled to deliver the ultimate in RPG gameplay.”
Players enter a mythological world in the Mytheon, where they must battle larger-than-life gods to define their own fate. Players assume the role of ‘Stonecasters’ where their only path to victory against the gods lies in mastering and casting magical stones. The stones bestow on their caster the power to summon mythological creatures from legends past and unleash dazzling spells on allies or opponents.
The game also features traditional RPG elements such as hunting, quests, customisation and other methods of leveling.
In addition to the ‘power stones’ combat system, Mytheon will also feature rich, mythical lore, where every corner of the game is immersed in Greek mythology – from architecture and clothing to storyline and bosses – and three unique character classes: Warcaster, Elementalist, and Eidolon, where each class specialises in particular stone types.
Mytheon will also host PVP battles where players can face against each other’s stones in direct and objective-based PVP battles.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
