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UTV Indiagames launches ‘Sonic Cricket’ for mobile
MUMBAI: UTV Indiagames has partnered with the interactive entertainment company Sega Corp. to launch dashing arcade style game Sonic Cricket for mobile.
UTV Indiagames CEO Vishal Gondal said, “Adding an additional entertainment and fun twist to your usual game of cricket, we have associated with Sega, the brainchild behind the much loved character and introduced Sonic to the cricketing world on mobile. With the launch of this game, we look forward to offering gaming enthusiasts, a new opportunity to enjoy their favourite sport, the Sonic way!”
According to the company, Sonic Cricket will be blended in with the original infamous soundtrack of Sonic. It is a fast moving cricket game targeted at both the enthusiasts of the game and fans of the character.
Sega Corporation mobile department manager Kaoru Nagai said, “Our association with UTV Indiagames reiterates our commitment to spread the ‘Sonic‘ brand to the users in India. Launching Sonic Cricket will definitely be considered as one of our breakthroughs as 2011 is Sonic‘s 20th anniversary and bringing together the character with one of the most played games in this country, will definitely add to our celebrations.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
