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UTV Indiagames announces strategic association with Zenga TV
MUMBAI: Gaming company UTV Indiagames and Zenga TV, a Mobile TV and web streaming solutions provider, have announced a long-term association for providing video services on mobile.
As part of the agreement, UTV Indiagames and Zenga TV will partner to deploy live TV and archived video content including television shows, blockbuster movies, comics, interesting short films as well as international music videos and lots more, across all network operators in India.
Considering the launch of 3G services is likely to provide a significant thrust to consumption of rich content like video and games, UTV Indiagames plans to use Zenga TV’s platform to stream Mobile TV and Video-on-Demand content on established relationships with India’s major network carriers.
UTV Indiagames COO Samir Bangara said, “With a planned focus to optimize on the growing demand for video content, we have associated with one of the leading players in the country today. UTV Indiagames’ strong content and established relationships with network operators and Zenga‘s high quality video streaming service will make this a significant service offering that we believe will be compelling for users.”
Zenga Media CEO Shabir Momin said, “It is indeed a great partnership, looking at growth in this space as well as the increasing number of next generation network and handsets coming into play today. With UTV Indiagames bringing in a strong presence across operators and Zenga TV’s unique capability to deliver high quality video streaming on low and high networks over different screen sizes, gives this service, an edge over the others. This joint effort of bringing quality streaming through operators will be seen as a big leap in end user experience and set a new benchmark for innovative services.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
