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UTV Indiagames, Airtel create game on Tees Maar Khan
MUMBAI: UTV Indiagames and Airtel digital TV, the direct-to-home (DTH) arm of Bharti Airtel, have announced the launched the official multi-platform game for the movie – Tees Maar Khan (TMK).
The two companies have launched the game across three platforms – mobile, PC and DTH, taking the Bollywood gaming phenomena to a new level.
UTV Indiagames COO Samir Bangara said, “Tees Maar Khan is undoubtedly the most eagerly awaited films of the year which will appeal to the masses at large. Adopting the same strategy, we are ensuring an all time access to the movie through a very engaging game. For the first time ever a movie based game is witnessing launch across three gaming platforms simultaneously and we are pleased to associate with Airtel digital TV who will take the game experience to a whole new level. With creativity, interactivity and a story oriented game play on all three platforms, we are sure the game will be a blockbuster in itself.”
Playing as TMK himself, the gamers have to rob a series of banks, museums and a train filled with tons of gold, tactfully avoiding the patrolling guards and various high-tech security devices.
Bharti Airtel chief marketing officer, DTH Services Sugato Banerji said “At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. Airtel Digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of three screens, be it our mobile recording feature and now a triple play with Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers.”
The game is broken into three stages and will put the gamers’ reflexes to test as they immerse more deeply into this interactive game.
Inspired from the scenes of the movie, stage one – The Bank Robbery marks the start of TMK’s career in the world of crime! He has to cross three levels robbing banks by breaking through the security, cracking the lock and escaping with the loot before the alarm is activated.
Moving on the stage two – The Museum Heist, TMK now has to steal precious artifacts from some famous museums and pass through three such levels to finally come to the third stage – The Great Train Robbery. In this set, TMK is assigned to rob a moving train. Here the gamer has to jump from one bogey to another, reach the special compartments to infiltrate the heavily guarded interior and steal the precious cargo through three levels.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
