Applications
USA Network teams with DC Comics for digital interactive graphic novel
MUMBAI: US broadcaster USA Network, in partnership with DC Comics, has announced its first series of interactive multiplatform comics with a series created to bridge the storylines between seasons four and five of Burn Notice.
The comic, called a “A New Day” and written by the creative team behind the show, including series creator Matt Nix, goes beyond the two-dimensional traditional comic by offering enhanced user experiences including interactive games, hidden ciphers, artwork peelaways and more.
Chapter one went live in tandem with the fifth season premiere of the show on 23 June. Having garnered 100,000 page views since it launched, A New Day is available on usanetwork.com, Facebook and as a freestanding iOS and Android App on select devices.
Burn Notice creator and executive producer Matt Nix said, “As a life-long graphic novel reader, naturally I was very excited to extend our storyline to this medium because it allows us to expand and develop our Burn Notice universe into an entirely new realm. In terms of the comic book itself, it‘s not like the ones I grew up with. Now we have the opportunity to see the characters and their lives, but from a different perspective, one that fans can interact with, play with and share.”
A New Day, the first-of-its kind interactive comic book, gives fans insight into the series‘ first-ever time jump. During last season‘s finale, Michael Westen (Jeffrey Donovan) obtained a list of 31 people responsible for “burning” him, but when fans return this season only two will be left.
USA VP of digital Jesse Redniss said, “Working with innovative partners, we‘ve created a dynamic and fun interactive comic book that gives our fans a level of engagement that they‘ve never had before. We are pushing the technology boundaries to enhance the user experience beyond the one-hour telecast and expanding the story arc into new arenas.”
The Burn Notice graphic novel includes the following features:
*Each new issue will include new interactive games, ciphers and advice from your friendly spymaster.
*”Peelaways” revealing the multiple steps of the art process including pencil, ink and color layers.
*Exclusive video such as preview clips and interviews with Matt Nix.
*Burn Wire: newsfeed featuring BURN NOTICE related Facebook and Twitter feeds.
*Real time connections to BURN NOTICE Chatter with unprecedented access to communications with other fans and the network
*Detailed character profiles and photos of the characters from the show.
*Share comic book panels and comments via Twitter, Facebook or Chatter.
In addition to working with DC Comics, USA teamed with Panelfly, who built the mobile applications, and Glow Interactive who developed the online and Facebook versions, as well as the mobile interactive overlays.
Burn Notice stars Jeffrey Donovan as Michael Westen, a blacklisted spy who finds himself stranded in sun-soaked Miami. This season viewers will find out if Michael has found his way back into the CIA, if he‘ll return to Miami and whether or not he and Miami‘s new counterintelligence expert, Jesse Garcia (Coby Bell) can co-exist.
Also heating up South Beach are Fiona (Gabrielle Anwar), the beautiful ex-IRA operative and Michael‘s ex-girlfriend; Sam (Bruce Campbell), our favorite washed-up military intelligence muscle; and Michael‘s mother (Sharon Gless), who is one tough cookie herself.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
